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In the next few days, Puerto Vallarta’s municipal government will launch the new “Share Vallarta” publicity campaign. Tourists will share their own pictures near the city’s icons on social networks as yet another way to promote Puerto Vallarta as a great tourist destination between the mountains and the sea. Share-Launch-Vallarta“Share Vallarta” modules will be placed near the seahorse, the Los Muertos Pier, the Malecón Arches, and the Guadalupe Church to facilitate tourists in sharing their pictures on Facebook, Twitter and Instagram. This will create greater credibility in marketing than any paid ad could.

The tourists who share their pictures should stop at the Tourism offices to receive a coupon book with discounts for over 50 businesses. Carlos Gerard Guzmán, Municipal Tourism Director, calls this a “win-win” situation for everyone involved, as Puerto Vallarta will get more hits on social networks, participating tourists will receive some great discounts, and the businesses will attract more customers.

Author: Rebecca Arellanes

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