Avocados From Mexico Returns for Sixth Super Bowl
Avocados From Mexico will be back with its sixth consecutive Super Bowl commercial, the produce marketer’s president and CEO, Alvaro Luque, said Saturday at the ANA Masters of Marketing conference.
The marketing company with a mission of increasing the consumption of avocados from Mexico in the U.S. was created in 2013. It has seen increased brand awareness since airing its first Super Bowl commercial back in 2015. Running a spot during the game is a major part of its marketing strategy, but the marketer is also looking to promote the fruit – yes, it’s a fruit—beyond football season.
Plans include opening a restaurant in Dallas later this year. The marketer has a chatbot and other digital marketing to get shoppers to think about using avocados in different ways and throughout the year. It’s also building out Avocado Nation, a social network for avocado fanatics set to launch in December.
Avocados From Mexico has advertised during the Super Bowl each year since 2015, when its first big game spot featured a draft with animals, including a polar bear, instead of footballers. The brand has not said what the theme of its 2020 Super Bowl ad will be but if past work is any indicator, it will likely feature a celebrity in a humorous plot.
In 2019, Avocados From Mexico’s Super Bowl spot featured Kristin Chenoweth and turned the idea of a dog show on its head, with the dogs putting their humans through the event. That was the brand’s first Super Bowl spot from Energy BBDO, which it hired in 2018 and which is working on the spot for 2020.
“We thought we had a brand, but really, we didn’t,” Luque said of the early days of Avocados From Mexico. While it had a 65 percent market share, consumer brand preference was 20 percent. Now, it says, that consumer brand preference has risen to 60 percent.
And those Super Bowl spots? The fruit marketer has seen more than 27 billion brand impressions from the past five Super Bowl campaigns, Luque said. And sales of avocados in the four weeks leading up to the annual sit-in-front-of-the-tv-and-eat-guacamole event are up 73 percent, he said.
Who says Five Star Services along with great value can’t go hand in hand? Let Casa Bay Villas help you find that special vacation villa rental just perfect for you.
We represent the best quality of homes for rent by owners who care about your comfort and hope you return for many years of unforgettable Mexican holidays.
We specialize in luxury villa vacation rentals in Puerto Vallarta and Punta Mita Mexico. Our villas are spacious yet intimate with personal staff to pamper your every need. Whether you are planning a destination wedding celebration, a vacation with family or just getting away with friends, let us show you the beauty of Puerto Vallarta in your own private villa vacation rental.
Your vacation time is valuable and that is why we inspect every property we represent for the owners and we are familiar with the accommodations, amenities, and staff to help you select the best rental property in Puerto Vallarta. The results…vacation rentals that won’t leave you with unwanted surprises.
Relax and experience the charm and culture of Puerto Vallarta with quaint cobblestone streets, the fragrant scent of Bougainvillea, beautiful beaches, Mexican cuisine, outstanding golf courses and a host of activities for everyone to enjoy!
Our private rental homes and condos offer a full range of services during your stay from full staff services including a chef who will prepare two meals a day.
Our concierge services will personally contact you with information on activities, tours or spa services in the privacy of your own villa rental, to the best restaurants for dining out in Puerto Vallarta. We have the most current information to guide you for your holiday in Puerto Vallarta from our daily weather report to maps and directions.
For more information about renting a villa in Puerto Vallarta contact Casa Bay Villas at info@casabayvillas.com or call us at 203.386.8022.
We hope you will visit one of our featured vacation rental villas soon and experience the Magic of Puerto Vallarta!
Our mission at Casa Bay Villas is to exceed your expectations, listen to your needs and to assist you in selecting the best villa rental for your vacation in Puerto Vallarta Mexico.